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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Vietnam’s Coffee Industry
French colonists first introduced coffee to Vietnam in 1857. It has become embedded in the local culture ever since. The country is currently the world’s second largest producer and exporter of coffee, after Brazil.
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