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Pandemic concerns recede, while rising prices drive value-driven purchases across SEA
The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Data Dive: Here’s how people are feeling about inflation around the world
In 5 infographics, we look at what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
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Salaries are lagging behind inflation… for now
New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.