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Marketing Anchors: The case for capability in an era of transformation
Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
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From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
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The Longevity Shift: A New Era of Physician Engagement in Longevity Medicine
Longevity medicine is changing physician-patient dynamics. Download our framework for healthcare professionals navigating new patient expectations and structural barriers.
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The Ipsos Mobility Report 2026
The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety.
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Gaming the Score: When Feedback Becomes Fiction
Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos
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Ipsos Update – April 2026
Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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TẾT 2026 in Vietnam: Festive hearts, sharper carts
Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Global Attitudes to Happiness 2026
The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.