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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Ipsos Update – June 2025
Generations, ESG, Customer Experience … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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Ipsos Update – May 2025
Misinformation, Earth Day, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos Update – April 2025
Happiness, Generational Marketing, Online Banking … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy