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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Generation Myths & Realities 2024
How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos ranked 41st Best Workplaces in Asia™ 2024
Ipsos is ranked #41 Best Workplaces in Asia for 2024 by Great Place To Work®.
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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Ipsos Global Trends 2024: Coming soon
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets (including Vietnam), 74% of the world's population and 90% of the world's Gross Domestic Product.
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output
This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully, to deliver improved financial performance.