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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Three in four adults globally say they’d get a vaccine for COVID -19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
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[WEBINAR] Global Business Influencers | APAC 2020
On September 29, join us for a look at the latest Global Business Influencers insights.
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Living in Crisis: Masked Up and Moving Forward in SEA
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
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Abortions amid COVID-19: How women’s rights are being impacted by the pandemic
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began
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At a global level, consumer sentiment keeps rebounding slowly
Expectations are up significantly in nearly half of the 24 countries surveyed