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What to Know
Uncover what people say, feel, and do
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Ipsos Predictions Survey 2026
The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
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Seeing the Unseen
Humanizing AI, part three: How vision AI and AI agents are transforming product testing.
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Ipsos Event_Unlocking GROWTH with AI - Beyond the Hype
Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.
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[Exclusive Event] Unlocking GROWTH with AI - Beyond the Hype
Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.
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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Asia Pacific open to digital and reform transformation
Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?