Advertising

Cannes 2026: From Augmented Intelligence to a Surge of Humanity
Advertising Ipsos Voices

Cannes 2026: From Augmented Intelligence to a Surge of Humanity

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.
“Moodvertising” during the World Cup
Advertising Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Creative ads in boring caterogies | Ipsos
Advertising Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
Youth
Music Survey

Targeting Millennials Using Music Streaming Apps

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
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