Creativity


Ipsos Event_Unlocking GROWTH with AI - Beyond the Hype

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.

[Exclusive Event] Unlocking GROWTH with AI - Beyond the Hype

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.
Ipsos Update Publication

Ipsos Update – July 2025

Populism, Pride, AI, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
Advertising Survey

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
Advertising Publication

Advertising for Better Representation: Creativity for all

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

Ipsos Update - July 2024

AI, Creativity, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.