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Ipsos _ Tết 2026 Sentiment study
Market Research Ipsos Voices

TẾT 2026 in Vietnam: Festive hearts, sharper carts

Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.
Ipsos POV Personas in the Age of AI
Artificial Intelligence (AI) Publication

Personas in the Age of AI

Promises and limitations.
Mind or Machines: Exploring AI moderation and when to use it - Ipsos
Artificial Intelligence (AI) Publication

Mind or Machines

Exploring AI moderation and when to use it
Jean Laurent Poitou appointed Chief Executive Officer of Ipsos
Corporate Press release

Jean Laurent Poitou appointed Chief Executive Officer of Ipsos

Jean Laurent Poitou appointed Chief Executive Officer of Ipsos
Ignite Growth with Collective Innovation - Ipsos
Market Research News

Ignite Growth with Collective Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Market Research News

Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025

Ipsos Strategy3 has been recognised for the fourth year in a row.
Ipsos named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT
Market Research News

The world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list

Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
Ipsos Vietnam _ Generation Myths & Realities 2024
Generations Survey

Generation Myths & Realities 2024

How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.
Ipsos _ Conversations with AI part IV: AI-assisted knowledge libraries and curation, the search for a trusted output
Artificial Intelligence (AI) Publication

Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.
Ipsos PersonaBot
Artificial Intelligence (AI) Survey

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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