Product Testing

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.

Step out of your comfort zone and immerse yourself in a world of innovative possibilities at our exclusive event. Experience the transformative power of "out of the box" thinking as we showcase Ipsos's best-in-class Innovation solutions: Ipsos.Digital, InnoTest, and InnoPrice.
Join us and our honored guests to IMAGINE BETTER, FASTER, SMARTER INNOVATION

Accelerate and compound the impact of your innovations

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

The total product experience is driven by more than just sensory signals.

Accelerate and compound the impact of your innovations

Socialised product evaluations via user ratings and reviews.