Sports


Ipsos Update – August 2024

Sports, holidays, AI … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Sports Survey

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament’s finalists
Advertising Publication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!

Global Attitudes Towards the FIFA World Cup 2018 in Russia

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
Advertising Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?