A new global online Ipsos survey finds 80% of “connected” people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce. This sentiment is shared by 86% of South Africans who have access to the internet.
In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.
With the focus on Women during August, the demonstrations in Cape Town at the same time as the WEF conference on Africa and the attention in the media the last few weeks on incidents of gender-based violence, Ipsos examines the diverse opinions that South Africans have towards issues of women’s place in marital relations as well as violence towards women
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
New global study shows majority support for the principle of people seeking refuge from war or persecution, but concerns remain – the majority are suspicious most refugees are not genuine and worries about integration are growing.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
