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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Mystery Shopping Publication

    Designing a better mystery shopping programme

    A seven-step guide for organisations to derive more value from a better mystery shopping programme.
  • Election Survey

    Final Election Outlook 7 May 2019

    With service delivery in the spotlight over the last few months, the most important post-1994 election in South Africa’s history will take place on Wednesday 8 May 2019 and, in spite of the electorate’s unhappiness about service delivery and other issues, it is unlikely that the low turnout figure and the phenomenon of ANC “stay-away voters” of the local government elections of August 2016 will be repeated.
  • Election Survey

    Premiers, Provinces, Personalities and the President


    How many points out of ten would you give Cyril Ramaphosa as a political leader?  Registered voters feel that South Africa’s president currently deserves 6.5 points on this scale.
  • Election Survey

    Do South Africans think the elections are free and fair?

    When asked whether elections in South Africa are free and fair, a majority (61%) of registered voters agreed, while 20% disagreed. (A further 19% neither agreed nor disagreed or indicated that they did not know.)
  • Election Survey

    Popular Opinions about our 3 biggest parties

    A number of South African voters are still deciding which party to vote for in the national and provincial elections and it is clear that opinions about the three biggest parties differ widely. For some perspective we can look the most popular opinions about each, expressed in the latest Ipsos Pulse of the People™. 
  • Election Survey

    Election Outlook 2019

    Ongoing and high-profile service delivery protests have been an important feature of the run-up to the National and Provincial elections on 8 May 2019.  Moreover, uncertainty about which political party or parties to choose and diminished trust in political parties and political leaders have also made headlines.
  • Election Survey

    Ipsos Poll: Voter turnout will be critical

    An opinion poll, conducted by Ipsos with fieldwork from 1 February to 4 March this year shows some interesting findings about the upcoming elections
  • Gender Survey

    Gender Equality Around the World

    A new global study conducted by Ipsos in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day finds the majority of men agree that that women won’t achieve equality without their support but half believe they are expected to do too much to support women’s equality.
  • Economy Survey

    Views on the South African economy: Hope or despair?

    South Africans concerned about service delivery, job creation and governement’s management of the economy, according to Ipsos’s Pulse of the People.
  • Public Health Survey

    Global study finds high levels of concern about ageing and paints a negative picture for later life.

    Globally, just one in three (33%) are looking forward to old age. There are some significant differences between countries, with some feeling much more positive about old age These are the findings of a recent global poll exploring attitudes and opinions towards old age. Since this survey is administered online, the South African views represented here are not of the population as a whole but of those with regular access to the Internet.
  • Market Research Publication

    Ipsos Update – February 2019

    February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
  • Economy Survey

    Global predictions for 2019

    • Global predictions for the world economy are less optimistic than in 2018
    • Many countries also expect public unrest in the coming year
    • After a hot 2018 most expect global temperatures to continue to rise