Ipsos Expands its Research and Evaluation for Development in Sub-Saharan Africa

Melissa Baker Joins Ipsos

Ipsos is pleased to announce that Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA. Melissa brings new thinking and leadership to the extensive portfolio of evaluative and formative work that Ipsos conducts for development organizations across the region. The announcement was made by Clive Little, CEO with Ipsos in Sub-Saharan Africa and Darrell Bricker, CEO, Ipsos Public Affairs.

Clive Little, CEO with Ipsos in Sub-Saharan Africa said: “Public Affairs has always been a priority and important area for Ipsos in Africa, and I am delighted to have Melissa join our team. At Ipsos, we believe very strongly in understanding the society that we all live in and our Public Affairs business is at the forefront of this as we partner with development agencies and organizations to support a better society in Africa. Melissa’s experience and knowledge will ensure we continue our commitment to the critical understanding of society in Africa”

Darrell Bricker, CEO Ipsos Public Affairs said: “We are thrilled to have Melissa join our exemplary Public Affairs team in Africa and the Middle East. Melissa’s wealth of skill and experience will take us from strength to strength in international development and program evaluation in one of our highest priority markets.”

With more than 30 years’ experience conducting research, consultancy, and evaluation in the context of international development in Africa and the Middle East, Melissa brings a unique blend of skills, experience and relationships to the team. Her most recent CEO role saw her working in social behavior change initiatives, building M&E teams, and executing development-based advisory services in public health, agriculture and private sector development, governance, and education policy areas.

Melissa is passionate about capacity building in research and evaluation and believes that more evaluative work should be led from Africa. In addition to leading the team, she will also devote her efforts to build strategies that bridge the gap between academia and the Monitoring, Evaluation, Research and Learning needs of partner organizations.

Melissa Baker commented: “I am strongly committed to a systems approach to social development and to the importance of bringing the voice of the disempowered into the process, structures and of economics of social development. I am really excited to have joined a company that continues to invest strongly in local offices and operational teams across Africa, and that believes in the importance of building capacity to deliver exemplary work to clients.”

Melissa holds a BA in Social Anthropology and Hausa from the School of Oriental and African Studies, London University. She is based in Ipsos’ Nairobi office.