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South Africans find joy in relationships despite economic pressures
As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans continue to thrive in matters of the heart, with feeling loved and appreciated ranking as the nation's number one source of happiness – even as financial stress weighs heavily on the Rainbow Nation.
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Ipsos in South Africa appoints Natalie Otte as new Country Manager
Seasoned market research executive with over 21 years experience to lead Ipsos in South Africa from 1 February 2026
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Eight in ten South Africans say country heading in wrong direction as GNU struggles to restore confidence
New Ipsos data reveals persistent pessimism about South Africa's trajectory, despite initial post-election optimism following GNU formation
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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South Africans express doubts about GNU’s cooperation and effectiveness
The recent postponement and subsequent vote on the Budget Speech in the South African Parliament have intensified public scrutiny of the Government of National Unity (GNU). This delay not only raised questions about the GNU's stability but also heightened concerns about the country's economic outlook.
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South Africans uphold universal Human Rights amidst global challenges
As South Africa prepares to commemorate Human Rights Day on 21 March, an Ipsos study reveals that South Africans strongly believe in the universality of human rights and democracy, despite perceiving an increasingly dangerous future world.