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Love blooms in the Rainbow Nation as South Africans are among the most satisfied with their love lives
As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.
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From weight loss to longevity, South Africa's health consciousness takes centre stage this year
As South Africans embrace the spirit of 'New Year, New Me' and embarking on their New Year's resolutions, often centred around health and wellness, the Ipsos Global Trends study reveals that South Africans, along with their African counterparts, are already ahead of the global curve in health consciousness and proactive self-care.
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Conscious consumerism rises in Africa
As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
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South Africans showing some optimism: Are we turning the corner?
On Friday, October 11, 2024, South Africa's Government of National Unity (GNU) - consisting of very diverse political parties - will mark its 100th day in office. Recent monthly online surveys conducted by Ipsos shed light on the country's evolving political landscape and offer a glimmer of hope for the nation's future. As South Africa adapts to this unprecedented post-election era, the survey results reveal encouraging signs stemming from the GNU's formation.
Brand
How do you create a brand that evolves and wins with changing context?
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AI-Driven Product Testing powers up Innovation in South Africa
AI allows for accelerated product development cycles.
Human insight remains indispensable.
Vital to ensure market insights are both accurate and culturally attuned. -
South Africa’s pre-election landscape: Trust in political parties and leaders
Currently, over a third (35%) of registered South African voters feel that no political party fully aligns with their views and opinions. This sentiment poses a significant challenge for voters as they grapple with their party choices in the upcoming national and provincial elections.
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The pivotal role of voter turnout in shaping the 2024 election outcome
Looking at possible turnout scenarios, a lower voter turnout is definitely to the benefit of the ANC, as reported in previous Ipsos press releases about this topic. In fact, turnout will probably be the key variable in the election on 29 May 2024.
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Ipsos research shows 61% of Effie Winners break category conventions
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness