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Unlocking the Value of Creativity in Advertising: How to Bridge the Creativity Gap
Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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4 habits keeping your brand poor
As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
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Stokvels remain the untapped 'human banks' of South Africa
A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
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Understanding consumer mindsets for growth in 2024
In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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Valentine’s Day: Millennials most satisfied with their romantic/sex life
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
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Support for Political Parties
The year 2024 is notable for the large number of national elections planned worldwide. Seven out of the ten most populous countries will go to the polls during this year, namely Bangladesh, India, United States of America, Indonesia, Pakistan, Russia, and Mexico, with the result that almost half of the world’s inhabitants will have the opportunity to play a role in selecting the leadership of their countries going forward.
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How and why sentiment declined among South African consumers
Consumer confidence in South Africa has been volatile in 2023 largely due to high unemployment and persisting power outages.