Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

As the world witnesses an unprecedented increase in global temperatures, passing 1.5˚C above pre-industrial levels for the first time in 2024, a new report by Ipsos reveals shifting perceptions and concerns about climate change worldwide. Unveiled in conjunction with Earth Day, this detailed research spanning 32 countries offers a comprehensive view of public attitudes towards the climate crisis.

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Key Findings

• Decline in Individual Action: Although 64% of people recognize that failing to act on climate change would let down future generations, there has been a notable decline in individuals believing their actions are crucial since 2021.
• Growing Concerns: With 74% expressing concern about climate impacts in their country, particularly in high-risk areas like the Philippines and Türkiye, there is an increased awareness compared to previous years.
• The Importance of 1.5˚C: While 17% underestimate the significance of exceeding this temperature benchmark, the majority (53%) understands its critical implications.
• Polarised Opinions on Government Action: In LATAM, there's a strong demand for greater government intervention, whereas 36% feel their countries are overextending themselves.
• Economic Concerns: In Europe, many associate the transition to renewable energy with higher household costs, with skepticism towards electric vehicles' environmental benefits.

The Ipsos People and Climate Change Report not only sheds light on these pivotal attitudes but also explores how these perceptions vary across countries, impacting brands and policy-making. By accessing the full report, readers can dive deep into the data and trends, uncover nuanced insights, and equip themselves with knowledge to foster informed climate discussions and actions.

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