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Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Election Outlook 2019
Ongoing and high-profile service delivery protests have been an important feature of the run-up to the National and Provincial elections on 8 May 2019. Moreover, uncertainty about which political party or parties to choose and diminished trust in political parties and political leaders have also made headlines.
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Elections 2019: Unpacking Party Manifestos
Africa Check and Ipsos invite you to join the discussion of the 2019 Elections Manifestos (ANC/EFF/DA). Ipsos will present their research on public perception around political parties and key issues while Africa Check will share their findings on how the facts in the manifestos hold up. KEYNOTE ADDRESS BY JUDGE SACHS
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Ipsos Poll: Voter turnout will be critical
An opinion poll, conducted by Ipsos with fieldwork from 1 February to 4 March this year shows some interesting findings about the upcoming elections
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Global study finds high levels of concern about ageing and paints a negative picture for later life.
Globally, just one in three (33%) are looking forward to old age. There are some significant differences between countries, with some feeling much more positive about old age These are the findings of a recent global poll exploring attitudes and opinions towards old age. Since this survey is administered online, the South African views represented here are not of the population as a whole but of those with regular access to the Internet.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.