Global Advisor


South Africa Survey

South Africans find joy in relationships despite economic pressures

As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans continue to thrive in matters of the heart, with feeling loved and appreciated ranking as the nation's number one source of happiness – even as financial stress weighs heavily on the Rainbow Nation.

South African’s dream of home ownership clashes with rising costs

As property prices soar and rents climb, South Africans are caught between their dreams of home ownership and the harsh realities of an increasingly expensive housing market. A new Ipsos Housing Monitor, which surveyed adults across 30 countries, reveals that while 9 out of 10 online South Africans believe everyone has a right to own their own home, nearly half are struggling to keep up with housing costs.
Society Survey

Love blooms in the Rainbow Nation as South Africans are among the most satisfied with their love lives

As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.
Politics Survey

Populism remains strong

Ahead of a major global election year, many around the world back populist attitudes.

One in three incorrectly believe their country is one of the biggest hosts of refugees globally

Excluding Turkey, Colombia and the US, who are the actual top 3, this means that 3 in 10 in the rest of the countries surveyed incorrectly overstate the true position of their country, according to data from the UNHCR for 2021.

WRD 2022: 78% globally agree that people should be able to take refuge in other countries

New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies

Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.

61% globally think the war in Ukraine poses a significant risk to their country

Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support