Society


Gender Survey

Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025

Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.

South African’s dream of home ownership clashes with rising costs

As property prices soar and rents climb, South Africans are caught between their dreams of home ownership and the harsh realities of an increasingly expensive housing market. A new Ipsos Housing Monitor, which surveyed adults across 30 countries, reveals that while 9 out of 10 online South Africans believe everyone has a right to own their own home, nearly half are struggling to keep up with housing costs.
Society Survey

Love blooms in the Rainbow Nation as South Africans are among the most satisfied with their love lives

As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.

From weight loss to longevity, South Africa's health consciousness takes centre stage this year

As South Africans embrace the spirit of 'New Year, New Me' and embarking on their New Year's resolutions, often centred around health and wellness, the Ipsos Global Trends study reveals that South Africans, along with their African counterparts, are already ahead of the global curve in health consciousness and proactive self-care.
Society Survey

Conscious consumerism rises in Africa

As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.

South Africans showing some optimism: Are we turning the corner?

On Friday, October 11, 2024, South Africa's Government of National Unity (GNU) - consisting of very diverse political parties - will mark its 100th day in office. Recent monthly online surveys conducted by Ipsos shed light on the country's evolving political landscape and offer a glimmer of hope for the nation's future. As South Africa adapts to this unprecedented post-election era, the survey results reveal encouraging signs stemming from the GNU's formation.
Society Survey

Stokvels remain the untapped 'human banks' of South Africa

A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
Politics Survey

Populism remains strong

Ahead of a major global election year, many around the world back populist attitudes.
Society Survey

Valentine’s Day: Millennials most satisfied with their romantic/sex life

New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.