Market Research

As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.

In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.

A path to brand success.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Enabling qualitative insights at scale

Barriers and solutions to accelerate V-Comm adoption.

February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.