Market Research


Ipsos @ ESOMAR Congress 2026

Join Ipsos at the ESOMAR Congress 2026 in Valencia, Spain from 1 - 4 September 2026. It is the leading global event for the insights and analytics industry.
Healthcare Publication

Differential Diagnosis

Practical considerations for synthetic data in healthcare market research.
Market Research Publication

The Directory

The full collection of white papers, reports, and specialist publications from Ipsos.

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

Mind or Machines

Exploring AI moderation and when to use it

Celebrating Ipsos Achievements at ESOMAR 2025

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

Ipsos Strategy3 recognised as one of the World’s Best Management Consulting Firms 2025

Ipsos Strategy3 has been recognised for the fourth year in a row.

Ipsos answers the ESOMAR 20 Questions around AI

Discover how Ipsos addresses key AI topics with our comprehensive answers to the ESOMAR 20 Questions framework. Learn about our AI capabilities, ethical guidelines, and data governance protocols to ensure responsible and transparent AI usage.