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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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Unmasking the Naija Lifestyle
An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.
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[WEBINAR] AI-Powered Trend Detection & Insights
July 23 - Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.
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Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.
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Project Understanding: the global refugee crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
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Global attitudes to human rights: the age of impunity?
38% around the world think their country should never break international laws on human rights. However, 21% think their country should break these laws in extreme circumstances and 22% think international laws should only be one factor their country takes into account.
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Are consumers really engaging with corporate sustainability issues?
Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.
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[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G
July 17 - This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Global attitudes towards refugees
New global study shows majority support for the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing.