While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties. Specifically, the ‘expert middleman’ who can influence your consumer’s decisions and behavior.
Join us for a complimentary webinar as we explore how recent advances in AI can facilitate a deeper understanding of decision dynamics through microsimulation. Leveraging agent-based modeling techniques can help identify key influences on consumer decisions and allow companies and brands develop strategies to better target their efforts to produce positive outcomes. We will discuss a number of potential applications including a case study in Healthcare decision making.
Michael Gross, Vice President, US, Ipsos Science Center
[EVENT] Human Factors and Ergonomics in Healthcare
On March 10, join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!