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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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The factors driving anti-incumbent anger
In seven charts, Melissa Dunne look at how everything from inflation to nostalgia to DEI could lead to more leaders being ousted from office in the year ahead.
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Trustworthiness
How trustworthy is your profession? Generally, front-line public service workers (including members of the armed forces, health professionals and the police) tend to be more trusted than not.
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Ipsos & the Moroccan National Tourism Office: A Success Story
The power of effective market research in transforming tourism strategies.
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
KnowledgePanel
Ipsos KnowledgePanel: our flagship probability-based panel providing you with a foundation for confident decisions.