Pangborn Sensory Science Symposium
Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing. We’ll be on stage and at our booth sharing insights into how artificial intelligence and synthetic users can transform your product testing:
Semiotics for creating culturally resonant products
Discover how cultural signs and symbols can drive impactful product development, creating products that emotionally resonate with specific audiences and strengthen brand loyalty by aligning with their values and traditions.
Synthetic users for cost-savings in product testing
Explore how synthetic data can fast-track product testing, providing richer insights with trusted, validated results for confident development. Learn which scenarios are best suited for utilizing synthetic data.
Real-time qualitative and quantitative methods for deeper insights
Understand how real-time sensory data, supported by large language and deep learning models, can enrich your product development cycle.
Can't attend this year's Pangborn Sensory Science Symposium? Discover Ipsos product testing services and insights, or reach out to us directly:
- Aron Galonsky, Service Line Leader, Innovation Ipsos in the US
- Greg Halperin, Senior Vice President, Innovation, Ipsos in the US
- Josef Zach, Global Research & Development and Quality Specialist, Ipsos
- Dominic Brown, Associate Director, Product Testing, Ipsos in the UK
