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Low awareness of GLP-1s globally, but high in the most advanced economies
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
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The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
Exploring the landscape of patient-reported outcomes (PROs).
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Healthcare
Across 30 countries, 43% rate the quality of the healthcare they receive as good. For a third year running, mental health is seen as the biggest health issue, with 45% expressing concern. This is up from 27% in 2018. according to the Ipsos Healthcare Services Report 2025.
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Climate Change and European Regulations in the European Union
Almost four-fifths (77%) believe large companies should be held accountable for environmental harms in their value chains.
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Creative News & Views
A library of Creative Excellence articles to spark your advertising effectiveness.
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Celebrating Ipsos Achievements at ESOMAR 2025
A look back at the highlights from Ipsos experts at the ESOMAR Congress.
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Ipsos accelerates concept-product testing on Ipsos.Digital
Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
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Empathy: The new currency of Brand Connection
Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.