Ipsos Update – April 2026

In this edition:

• The Middle East Crisis – Ipsos polling finds public opinion is largely opposed to military action and strongly concerned about escalation.
• International Women’s Day 2026 – The report highlights a growing sentiment that gender equality efforts have reached their peak.
• Ipsos Happiness Report 2026 – The latest report reveals that global happiness has risen since last year.
• Calibrating Synthetic Confidence – We reveal how a "naive" approach to statistical testing on synthetic data can lead to dangerously misleading conclusions.
• Marketing Anchors – We ask whether creativity and on-the-job learning are enough to ensure the success of the modern marketer.
• Beyond Compliance – The writing is on the wall: ethical supply chains are good for people and good for business.
• Hedonism, Heritage, and Human-Centricity – We are witnessing a consumer base caught up between two opposing forces.
• Ipsos Mobility Report – We explore how mobility choices shape our societies — from access and inclusion to safety, liveability, and climate impact.

Also:

• From Dashboards to Decisions explores how blending Human Intelligence with AI transforms stable, slow-moving brand metrics into a forward-looking intelligence system.
• What Worries the World finds the proportion across 30 countries mentioning inequality, unemployment, and inflation is the same.
• Global Perceptions of Obesity highlights the broader impact of obesity on daily life.
• Gen Z and the Plant-Powered Plate report talks about the opportunities and tasks for food industry stakeholders looking at targeting Gen Z.