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[Webinar] KEYS: THE MIDDLE CLASS: In Crisis?
Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.
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Good performance in the third quarter in a complex environment
Ipsos announces its results for Q3 2025
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Globalisation Fractures
While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
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October 2025: Global consumer confidence stable for fourth consecutive month
Sentiment is largely up in Asia-Pacific, mixed in Latin America, according to the October 2025 release of the Ipsos Global Consumer Confidence Index.
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The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos x Effie: A global partnership inspiring marketing effectiveness
Marketing is the business of changing minds and changing behaviour and changing outcomes. It is the art and science of making a difference. Creating effective marketing is not easy. It requires insight and inspiration. Passion and creativity. Rigor and analysis. All guided by a relentless everyday focus on effectiveness.
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AXA Future Risks Report 2025
AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.
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Putting the 'social' back into social media
How do brands make their social media spend work harder?