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2015 French Regional Elections Forecast Proved Extremely Accurate
As in the first round, Ipsos, with its partner Sopra Steria, was the only institute to provide forecasts for the 13 regions of metropolitan France.
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Europe Briefing 2015
This briefing pack summarises Ipsos research on public attitudes in Europe during 2015.
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Perils of Perception 2016
This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
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Taking Responsibility - Youth Development Trust in South Africa
Ipsos shows dedicated commitment to broad-based black economic empowerment.
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The Economic Pulse of the World - November 2015
Stability or stagnation? As we enter the final stretch of the year, all three economic assessment categories remain static—demonstrating no change over the last month in the global national (39%), local (24%) or future local (30%) economy assessments.
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Taking Responsibility - October Breast Cancer Campaign
Ipsos increases panel engagement through charitable contribution.
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Taking Responsibility - Ipsos Run in Colombia
As part of the Ipsos Run initiative, IPsos Latam teams wear the corporate colours at big running events.
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A Closer Look At Behavioural Economics And Concept Testing For CPG
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations. This is what makes consumers neatly or broadly rational. Rationality does not assume consumers are conscious of their preferences, motives and decision processes. Consumers operating under System 1 may not always make the most consistent choices but that doesn’t make them in essence irrational consumers.
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The Reputation Council report 2015
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
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Flair Mexico 2016 - A Year of (more) Scrutiny and Change
“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.