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One year into the Trump 2.0 era
As President Donald Trump marks one year since his inauguration, Melissa Dunne takes a deep dive into how attitudes in, and towards, America have changed and what may come over the course of Trump’s second term.
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C-Suite Guide to Sustainable Growth: CMO-CSO Playbook
Discover an actionable, evidence-based guide from IRG with Ipsos, Ad Net Zero and Google to help CMOs and CSOs turn sustainability into growth, faster.
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Oncology: The Disease, Dynamics & Challenges of Market Research
The cancer treatment landscape continues to evolve at speed. For all those working in oncology today, being able to adeptly respond to these shifts is imperative for brand success.
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Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
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5 takeaways from 2025
In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.
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Navigating the 'Fractured Power' World: How our Foresight Became today’s Reality
We live in a world of 'polycrisis'—a volatile mix of geopolitical instability, profound social polarisation, economic fragility, and a technological arms race in AI that is rewriting the rules of entire industries. For business leaders, strategy has never felt more like firefighting.
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Ipsos Update – January 2026
2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.