Travel and Automotive
Researching the future of mobility
Disruption in the automotive industry – electrification, automation and shared mobility – is not new. But designing for the future driver, owner, or rather, user, is becoming increasingly challenging. Our approach goes beyond what people are telling us about their own future: it observes their present day behaviour to see what is possible and what is not. Learning from those ahead of the curve about their journeys and their everyday lives allows us to better predict future habits.
Our Clients:
