The Death of Car Ownership? Ipsos
The Death of Car Ownership? Ipsos

The Death of Car Ownership?

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.

For several years, analysts have predicted the end of car ownership. Ride-hailing will replace it. Shared mobility will make it obsolete. Autonomous vehicles will render it pointless. However, the car has persisted. Our data, drawn from nearly 24,000 people across 31 countries, confirms this: the car is alive, deeply embedded in daily life, and emotionally cherished. What does global data reveal about the future of Car Ownership beyond just survival?

 In 22 of the 31 countries we surveyed in our 2026 edition of the Ipsos Mobility Monitor, driving is the single favourite mode of transport. Forty-three percent of car owners say a life without their vehicle would be impossible. In the United States, that number reaches 65 percent; in France, 64 percent; in Australia, 51 percent. These are not marginal figures. They describe a world where the car remains the default — not by inertia, but by preference. 

The “Trapped Owner” Phenomenon

Yet within these numbers lies a cohort that tells a different story. Eleven percent of car owners globally told us they would like to give up their car — but they can’t. We call them the “trapped owners”. In Italy, that figure rises to 19 percent. In India and China, 17 percent. In Colombia, 16 percent. 

These are not car enthusiasts. They are people stuck in a system where alternatives are inadequate, unaffordable, or unavailable. When we cross-reference this finding with public transport data, the picture becomes structurally clear: the countries with the highest car dependency are precisely those where public transport accessibility scores lowest. The US, France, and Australia combine high “impossible without a car” scores with relatively low public transport satisfaction. Singapore, by contrast, scores 21 percent on car dependency and leads on transit accessibility. 

This is not a consumer preference story. It is an infrastructure story. And it represents a massive, quantifiable unmet demand for alternative mobility. 

Where the Cracks Are Widening 

Two fault lines are visible in the data. The first is generational. Younger respondents are less likely to view car ownership as essential and more open to multimodal lifestyles. This is not just an attitude shift — it is a structural change in how younger generations relate to mobility, especially in urban contexts where ride-hailing, e-bikes, and public transit are viable. 

The second is geographic. Rural car owners are far more likely to say their car is indispensable: 60 percent describe it as impossible to live without, compared to 37 percent in urban areas and 46 percent in suburban zones. For urban dwellers, one in two prefer their car but acknowledge they could live without it. The rural-urban divide is not merely attitudinal — it reflects profoundly different infrastructure realities.

What this means 

For automakers

Car ownership is not under immediate threat — but the emotional bond is weakening among younger, urban consumers. Brands that only sell the car-as-freedom narrative will increasingly miss the mark.

The opportunity is twofold: for consumers open to new models, flexible leasing and subscription offers — particularly targeting younger urban drivers — can capture demand that traditional ownership misses.

For those who remain car-dependent, especially in markets without viable alternatives, more affordable vehicle options could reduce the financial strain that fuels the 'trapped' feeling — think basic, efficient urban EVs rather than premium-priced flagships.

For mobility providers

The 11% 'trapped owners' are the most immediately convertible segment — but the addressable market is far larger. Shared mobility does not only replace car ownership; it complements it.

The 43% who prefer their car but acknowledge they could live without it are also potential users of ridesharing, car-sharing, and multimodal services.

Targeting the trapped owners with credible alternatives could accelerate modal shift — while serving the broader base builds sustainable revenue.

For governments & cities

The data provides a clear mandate: invest in public transport accessibility, cycling infrastructure, and pedestrian-friendly urban design. 66% globally support cycling lanes, 73% support pedestrian priority in school zones.

These are popular policies waiting to be implemented. The car will not disappear by decree — but it can be displaced by better options.

For investors

The structural shift is slow but directional. Markets where car dependency is highest and public transport is weakest are those most ripe for disruption by alternative mobility.

Watch the “trapped owner” metric: as it grows, so does the investable opportunity in urban mobility solutions.

Alexandre De Saint-Léon - Ipsos
Alexandre De Saint-Léon,
Global Service Line Leader, Automotive & Mobility Development, Ipsos
The death of car ownership is vastly overstated. Only 3 percent of car owners globally are planning to give up their car. But the question is no longer whether people want to own cars — it’s whether the world around the car is changing fast enough to give them a real choice.

This is the first edition of the Ipsos Global Mobility Report. As a longitudinal study, it establishes the baseline against which we will measure the world’s mobility transformation in the years to come. The car defined the 20th century. What defines the 21st will depend on whether the alternatives can finally catch up.

Alexandre De Saint-Léon is Global Service Line Leader, Automotive & Mobility Development at Ipsos


About this Data

These are the results of a 31-country survey conducted by Ipsos on its Global Advisor online platform between 21 November and 5 December 2025. Ipsos interviewed 23,722 adults aged 18–74 (18+ in India). The countries covered are: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Peru, Poland, Singapore, South Africa, South Korea, Spain, Sweden, Thailand, Türkiye, and the United States.

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