Ipsos thinking

Ipsos’ latest white papers to better understand how brands can respond and grow during inflationary times.

Inside Inflation - What Comms Next? | Ipsos | Vodcast | Brands | Strategy | Advertising
Inflation Publication

Inside Inflation: What Comms Next?

According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
Ipsos | White paper | Innovation in inflationary times
Innovation Publication

Innovation in Inflationary Times

This playbook is for innovation leaders in the CPG industry, looking to launch inflation-resilient new products. Following a disciplined approach laid out in this paper can help one through uncertain times.
Ipsos | Inflation | Consumers | Spending power
Inflation Publication

Feeling the pressure: Understanding consumers during inflationary times

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.