Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
Inside Inflation: What comms next, Episode 2
In 2022 marketers first reacted to the cost-of-living crisis by playing defensively and communicating their brands’ affordability. Now that inflation has jumped and is peoples’ top concern around the world, it’s time to set offensive strategies. In this episode we explore best in class campaigns and tactics, starting by challenging with whom, what and how to create greater value for consumers and customers.
Inside Inflation: What comms next, Episode 1
What are some of the first remarkable advertising campaigns in reaction to inflation? What do brands talk about and how, in this new context?
Check out this ten-minute video to learn about how brands can communicate effectively around price and the value they provide to people by delivering with empathy, while staying unique and memorable.
