North America

As companies tackle inflation, a generation gap looms
Inflation Publication

As companies tackle inflation, a generation gap looms

Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
5 Keys to Successful Advertising in Inflationary Times
Inflation Publication

5 Keys to Successful Advertising in Inflationary Times

Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
How to grow your brands when purchasing power is shrinking
Inflation Publication

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Future-proof your brand during inflationary times
Consumers Publication

Future-proof your brand during inflationary times

Timely insights to help brands future-proof their growth during inflationary times.
How inflation affects customer experience expectations
Inflation Publication

How inflation affects customer experience expectations

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.