Inflation

North America

As companies tackle inflation, a generation gap looms

Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.

5 Keys to Successful Advertising in Inflationary Times

Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.

Future-proof your brand during inflationary times

Timely insights to help brands future-proof their growth during inflationary times.

How inflation affects customer experience expectations

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.