Consumers


Market Research Publication

The Directory

The full collection of white papers, reports, and specialist publications from Ipsos.

April 2026: Global consumer confidence declines sharply amid ongoing U.S.-Iran War

Twenty countries are down significantly as all four sub-indices fall in the April 2026 Ipsos Consumer Confidence Index.
Brands Publication

KEYS: an Ipsos webinar series

Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Politics Survey

Know the New America & Beyond: March 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Luxury Publication

Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

February 2026: Global consumer confidence stable for first time since October

All four sub-indices show stability this month according to the February 2026 release of the Ipsos Global Consumer Confidence Index.
Politics Survey

Know the New America & Beyond: February 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

January 2026: Global consumer confidence rises to begin 2026

Expectations and Jobs sub-indices both increase significantly in the January 2026 release of the Ipsos Global Consumer Confidence Index.
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.