Consumers

Contextual Brand Tracking: Because context shapes brand choice, it should shape brand measurement too.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

Overall sentiment shows biggest declines in the U.S. and Europe, according to the October 2026 Ipsos Global Consumer Confidence Index.

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond.

How are affluent consumers redefining value, luxury, and premium experiences?

Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

All four sub-indices show stability, according to the September 2026 Ipsos Global Consumer Confidence Index.

A global, syndicated Ipsos study tracking how consumers respond to global challenges on a monthly basis