Consumers

A strategic guide for market transition, education, and adoption

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond.

Current, Investment and Jobs sub-indices are all down significantly according to the August 2026 Ipsos Global Consumer Confidence Index.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

All four sub-indices rise significantly according to the July 2026 Ipsos Global Consumer Confidence Index.

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.