How to build a pricing resilient product portfolio through innovation?
Check your innovations' pricing resilience.
Innovation pricing resilience test
Examine innovation’s pricing resilience on key drivers:
- Elasticity of demand - Substitutability
- Inflation relativity Confirms pricing resilience through choice-based pricing tasks.
Indicative investment and timing
Can be added as module to innovation testing for €5K+/1 week+
Deliverables and outputs
Performance on key resilience drives such as differentiation which help reduce substitutability
Confirmation of pricing resilience through competitive price elasticity analytics
