Strategy


Segmentation Ipsos Voices

Expect the Unexpected

The Strategic Power of Segmentation.

Misfits Hall of Fame

Step into the spotlight with Ipsos Creative Excellence's Misfits Hall of Fame gallery!
Customer Satisfaction Publication

Introducing Ipsos’ newly updated CX Maturity Assessment and CX Roadmap – now including CX Maturity Benchmark

How mature is your organisation’s Customer Experience? Want to know how your organisation measures up?
And what you need to do to get where you need to be?
Brands Publication

Tracking expectations, context and empathy to build successful brands

Discover Ipsos' contextual brand tracking
Healthcare Survey

Market Access & HEOR

Driving launch excellence & commercial success
Strategy Webinar

[ Webinar ] KEYS - The year ahead: Visions of the Future

Join us for the first installment of the year
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

Four critical trends that will drive brand growth in 2024 and beyond

We examine how brands will make positive contributions to our lives and the world around us in 2024.
Flair Publication

Inflation vs. porfolio: The brand vacuum

During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".