How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
Permissibility to pay
Understand the power different claims carry in supporting price increases without losing volume.
Choice based approach that exposes premiumization options in a competitive environment to observe pricing resilience
Indicative investment and timing
- 3 weeks+, €15k+
- 4 weeks+, €30k+ with shelf
Deliverables and outputs
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Clear ranking of claims and positions that carry the strongest permissibility to pay (license to premiumize)
% price increase sustained
without losing volumeImmunity health benefit claim A 29% Cognitive health benefit claim B 26% Natural / organic claim C 14% Sustainability claim D 9% Social Responsibility claim E 1%
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Brand fit in carrying premiumization claims to increase permissibility to pay
Which portfolio brand
to carry the wining claim?% price increase sustained
without losing volumeUsing Brand A to Carry 30% Using Brand B to Carry 16% Using Brand C to Carry 12%
