How should I optimize my product mix for this inflationary context?
The Inflation Product Mix Optimizer helps you identify what choice trade-offs are people willing to make now.
Inflation product mix optimizer
A choice-based approach to identify the ideal product mix between innovation and existing portfolio in response to supply chain issues and purchase behavior changes. Can be conducted at point of sale.
Indicative investment and timing
3 weeks+, €15k+
4 weeks+, €30k+ with shelf
Deliverables & Outputs
Clear visualization of product reach and hits, best mix of products, incrementality, and map of appeal as price/mix varies.
Ability to add a simulator to understand the impact of various scenarios.
