Will gains from cost reduction through ingredients change outweigh risks from alienation?
Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer
Cost Reduction Risk Analyzer
Product with reformulation tested among current users to quantify alienation risks from cost reduction. Hedonic Pricing analysis to unveil product attributes most impactful to pricing perception to guide formulation optimization.
Indicative Investment & Timing
Product test: €15k+, 3 weeks
Deliverables & Outputs
Product test provides clear assessment and quantification whether the potential gain outweighs the potential loss to one’s franchise due to user alienation.
Hedonic pricing analysis unveils opportunities to optimize product formulation to increase pricing resilience
