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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Canada, Germany most likely to be viewed as positive leaders on world stage
Ipsos survey for Halifax International Security Forum finds Iran, Pakistan and Russia are considered the least likely to have a positive impact on world affairs over the next decade
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Listen to People, Planet, Prosperity, Ipsos' ESG Podcast
This series examines how our partners across various different sectors are addressing the environmental, social, and governance challenges of the 2020s, what they’re doing to ensure that their businesses remain sustainable, and how they’re helping the world to successfully adapt. Each episode features a different specialist from with our business in conversation with a client, partner, or external expert to unpick a specific issue within or about ESG.
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Ipsos Encyclopedia - Sample
The subset of the population or universe of interest which is interviewed.
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An introduction to Flair Brazil 2024: Nostalgia or perspectives
There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.
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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Conclusion
The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.