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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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KEYS - Standing out from the crowd [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Flair Saudi Arabia 2021 - Attractiveness and Uncertainties
A comprehensive publication about the attractiveness and uncertainties in the Kingdom.
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One year on, most don’t see an end to the pandemic before the end of 2021 – if at all
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
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Shaping 2025 and Beyond
Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.
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KEYS - E-commerce acceleration [Webinar recording]
This session sees us explore the fast-changing e-commerce environment, accelerated by the advent of Covid-19. How are consumers reacting, and where do omnichannel strategies need to adapt?
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[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
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Attitudes to COVID-19 vaccines [featured at the Davos Agenda 2021]
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
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Ipsos acquires technology company Fistnet-Dotmetrics
Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform “Dotmetrics”.