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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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Ipsos and UN Women study brings new light to the “shadow pandemic”
Since April 2020, UN Women has been collecting data to inform a gender-sensitive response to Covid-19, working with national statistics offices, governmental entities and international partners.
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Responding to the Inclusion Imperative
Expectations for governments and organisations to act on the challenge of inclusivity has risen from citizens and consumers. It is no longer an activity relegated to the notes in an Annual Report but is an imperative for societies and brands.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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A Sustainable Future?
A broad and complex term, sustainability demands that we adopt practices that will maintain resources today and for future generations.
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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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[EVENT] COP26
At the UN Climate Change Conference, COP26 in Glasgow, Ipsos will be taking an active role through several key platforms.