THE SHOPPING FORMATS SETTING RETAIL TRENDS

This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?

Cover of the article The pandemic and its associated physical restrictions for the retail sector have led to a drastic change in purchase behavior patterns and the emergence of a new shopper who flexibly and comfortably moves between offline and online channels. What are the main features of this new shopper? 

KEY TAKEAWAYS 

  • The change in purchase behavior patterns has resulted in the emergence of a new omnichannel shopper who flexibly moves between purchasing via online and offline channels. 

  • Omnichannel shoppers can easily interact with digital technologies, which may catalyze the explosive proliferation of self-service technologies (self-checkouts, scan&go) and biometric shopping.  

  • The change in purchase behavior patterns has eroded customer loyalty.Market players must rethink their brand’s DNA in the new conditions to retain their audience. 

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