Public Opinion on the Covid-19 pandemic [31st July]

In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.

Coronavirus | Covid-19 | People wearing masks | Essentials | Ipsos

Please bookmark this page to keep you connected to the latest Ipsos research, analysis and expert insights on the coronavirus pandemic. It provides direct access to our global and local polling, alongside our points of view and webinar series. If you’d like any further information, please reach out to us.

Latest global polls | Infographics | Latest insights
Local polls and insights | Webinars

More on ESSENTIALS, the Ipsos syndicated studies


Latest global polls

Back to school - in person vs. remote learning: Challenges facing parents, teachers and governments. Two in three support restricting number of in class days while experts question effectiveness. July 31

Majority want to restrict number of days kids attend school in person with most support in emerging markets. More people comfortable sending kids back to school or daycare within six months. July 29

People need behavioural support strategies to resume activities amid COVID-19. Governments need to facilitate re-engagement while also protecting the population from infection. July 28

Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19. A quarter of people globally say they’re spending more on electronics, books and movies. July 20

Soaring food prices: People say they're paying more amid COVID - here's why. Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures. July 15

Facts, theories and myths: How do you think COVID-19 spreads? See how people feel about drugs, animals, food, technology and weather when it comes to the virus. June 24

What Worries the World: 13 of the 27 surveyed nations cited COVID-19 as the top concern. The world is now split on whether coronavirus or unemployment is the most worrying issue facing their country today. June 24

More people believe there are bigger issues than COVID-19 amid race protests in U.S. and globally. A majority in 13 countries say racism, other forms of intolerance is present in their country. June 18

Global public evenly divided on limiting recovery aid to the green economy. A new Ipsos survey on behalf of the World Economic Forum shows that global public opinion is divided on whether financial aid and incentives to revive the economy in the aftermath of the coronavirus/COVID-19 pandemic should be provided only to businesses that have taken measures to reduce their carbon footprint. June 10

Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths. More people globally believe COVID-19 can live on surfaces for days over other theories. June 10

Restarting the economy: Older people most likely to believe jobs lost amid COVID-19 won’t return. A majority of people aged over 44 don’t see an employment rebound as lockdowns are lifted. June 9

Majority of people expect government to make environment a priority in post COVID-19 recovery. Emerging markets top of the list when it comes to call for action and threat to health. June 5

More think opening businesses puts too many people at risk of COVID-19 and we need to wait. A majority of people in some hard-hit countries think jobs lost will not be recovered. June 3

Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19. Experts say women are more prone to emotional eating due to various psychological factors. May 28

More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll. Under exercising, anxiety, overeating top the list with women more likely to say they are impacted. May 25

More people want to return to work but uncomfortable with kids returning to school amid COVID-19. Majority in 9 out of 16 countries comfortable with returning to workplace but only two countries comfortable with kids back at school. May 19

View of government’s job to contain COVID-19 falls in hard hit countries, rises in others. People in Japan, hard-hit countries of Spain, France are unhappy with government response. May 4

Coronavirus dominates global worries. COVID-19 overtakes all other issues in Ipsos’ What Worries the World survey with the highest level of concern recorded for any category since the series began. April 29

High income households more likely to want business to reopen even if COVID-19 isn’t contained. Two in 5 high income respondents want economy to reopen compared to a third of low-income. April 29

People are divided over whether the economy should open if COVID-19 is not fully contained. Hard hit Italy and China support reopening. April 27

Future uncertainty: Why people don’t see a quick economic recovery from coronavirus. Consumer confidence and poll on economic outlook show doubts about recovery ahead. April 20

Many think it’s unlikely the economy will recover quickly once COVID-19 lockdown is over. Most negative about an economic recovery in hard-hit countries except China. April 17

More people say they’re wearing masks to protect themselves from COVID-19 since March. There’s been an increase in the number of people wearing masks in many countries. April 16

Think seniors are most at risk? Women, younger people more likely to self-isolate amid COVID-19. Four in five women across 15 countries say they are in quarantine or self-isolation. April 14

Increasing pessimism about ‘return to normal’ by June from COVID-19 crisis, shows poll - People in Japan, the U.K. and Australia are most negative about a recovery by June. April 9

Most of us are staying home to stop spread of COVID-19, shows latest poll - The countries with the biggest increase in self-isolation are Russia, Vietnam and Australia. April 8

Coronavirus pandemic: What are the psychological effects of self-isolation? Two in 5 people are impatient to get back to normal life, a third are anxious about their health. April 3

More concerned for those vulnerable to COVID-19 than for their own health, poll shows. A silver lining: Majority believe pandemic will bring them closer to family and friends. April 1

Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts. More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic. March 27

Public divided on whether isolation, travel bans prevent COVID-19 spread; border closures become more acceptable. Coronavirus crisis seen as threatening to both health and finances. March 24

Majority of people want borders closed as fear about COVID-19 escalates. More of us now believe someone close to us will be infected by the coronavirus pandemic. March 17

Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean? Threat of a recession will result in large fiscal measures from governments, say economists. March 16

Impact of Coronavirus to new car purchase in China - Ipsos has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19. March 13

Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country. Majority of people think it is impossible to forecast how the virus is spreading. March 3

Coronavirus outbreak predicted to have an impact on financial markets and the global economy. Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain. February 19

Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained. A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus. February 12


Infographics

Latin America and COVID-19 - Tracking evolving global public opinion on COVID-19 July 23 

The Middle East and COVID-19 - Tracking evolving global public opinion on COVID-19 July 17

Infographic snapshot of public opinion of the COVID-19 pandemic in the UK (PDF) July 10

The global pandemic in the U.K., India and Japan - Tracking evolving global public opinion on COVID-19. July 9

The global pandemic in the U.S., France and China - Tracking evolving global public opinion on COVID-19. July 3

The new restaurant experience - Tracking evolving global public opinion on COVID-19. June 18

Summer 2020 in the shadow of COVID-19 - Tracking evolving global public opinion on COVID-19. June 4

COVID-19 facemask trend - Tracking evolving global public opinion on COVID-19. May 28

Coronavirus gaming online monitoring - Tracking evolving global public opinion on COVID-19. May 21

Coronavirus online monitoring - Tracking evolving global public opinion on COVID-19. May 7

Coronavirus social monitoring - Tracking evolving global public opinion on COVID-19. April 22

Coronavirus social monitoring - Tracking evolving global public opinion on COVID-19. April 15

Coronavirus social monitoring - Tracking evolving global public opinion on COVID-19. April 7

Coronavirus social monitoring - Tracking evolving global public opinion on COVID-19. March 25


Coronavirus | Covid-19 | People waiting at crossroad respecting distances | Ipsos

Latest insights

Signals #10: Understanding the coronavirus crisis – the story so far. This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far. July 28

A little happiness goes a long way: How to grow a premium brand during a recession?A little happiness goes a long way: How to grow a premium brand during a recession. It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession. July 27

HoReCa’s Call to Action. Seizing the on- and off-trade opportunities beyond the crisis. July 23

Signals #9: Understanding the coronavirus crisis. This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world. July 8

Role of culture in a global crisis | Coronavirus | IpsosThe role of culture in a global crisis. Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic. July 8

Adapting product testing to challenging times | IpsosAdapting product testing in challenging times. Be contactless, leverage technology, get social. July 1

Signals #8: Understanding the coronavirus crisis. This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world. June 18

Children’s experiences with digital learning during COVID-19. Exploring the findings from the Children's Advisory Panel, an initiative in collaboration with child rights organisations and schools in seven countries across the Nordics and the Baltics. Ipsos analysed the material and produced this report from the study. June 12

Looking at the impact of COVID-19 on the economy & the MedTech industry in China. Ipsos’ Medical Devices & Diagnostics (MD&D) team in China has created a series of reports, with aim to shed some light on the questions that have arisen regarding the impact of COVID-19 on the domestic economy, healthcare industry and specifically, the medical devices sector in China. June 9

Signals #7: Understanding the coronavirus crisis. This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Customer needs in times of crisis | IpsosCustomer needs in times of crisis - For decades, the heart of automotive service delivery has relied on face-to-face interactions. However, like many sectors, the unprecedented COVID-19 pandemic has forced the automotive industry to immediately adapt. What can we learn by taking a closer look at how the automotive industry has reacted so far to this challenging new global landscape? June 3

Now what? Climate change and coronavirus - Seventy-one percent of the world feels climate change is as significant a threat as coronavirus in the long term. So, in the midst of this upheaval we ask what, if anything, can COVID-19 teach us about the climate crisis? June 2

Patient centricity and the new healthcare system - While our world struggles to contain and treat COVID-19, it is important to acknowledge the heroic, tiresome days and nights that medical workers are enduring for the sake of their patients and their countries. Nurses, doctors, physicians assistants, and other critical medical workers are unable to adhere to the stay at home orders that nearly every country has implemented thus far. June 1

Preparing for the future of the operating room: Robotics - Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis... May 27

Medical crowdsourcing: What are Physicians communicating during COVID-19? Fourth wave of Ipsos’ regular qualitative analysis of the G-MED Global Physician Online Community (April 12th - May 17th 2020). May 27

Signals #6: Understanding the Coronavirus Crisis. Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold. May 20

Video gaming trends as entertainment and social interaction during COVID-19. Video games have long been polarizing, with people either loving them or hating them. Coronavirus has effectively turned the tables for many in the hate camp. Video gaming trends have experienced a massive surge in players and revenue recently. Many individuals have purchased gaming consoles for the first time as a means of entertainment. May 20

Evolving your MMM program in the current COVID-19 environment. How brands behave in these challenging times will play a large role in that equation. But how should brands measure and drive success in order to come out on the other side stronger? May 19

Forecasting in challenging times: Considerations and actions before, during and after coronavirus| IpsosForecasting in challenging times. Considerations and actions before, during and after coronavirus. In this paper we highlight some key lessons for forecasting, specifically for consumer-packaged goods, during coronavirus. May 14

Marketing planning for a successful back half & 2021 while accounting for the new realities of COVID-19. Actioning and optimizing your commercial investments against the evolving recovery and consumer demand curve on a real-time basis. May 13

Sentiment analysis reveals insights about grocery delivery versus physical stores. During the COVID-19 crisis, many businesses are leaning on sentiment analysis tools to understand new shopping habits. May 12

Signals #5: Understanding the coronavirus crisis. This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker. May 7

The impact of COVID-19 on how we eat. An exploration of how category conversations and behaviours have changed and how brands can respond to these changes. May 7

Forces of Customer Experience | CX | Coronavirus | IpsosThe Forces of Customer Experience. The science of strong relationships in challenging times. In this new paper, we introduce ‘The Forces of CX’ – a human-centric framework that helps organisations drive stronger relationships through a better understanding of customers’ functional and relational needs. May 7

Responding to COVID-19 in Africa: Key findings from surveys in 20 countries. New report provides African governments real-time information and guidance to find the balance in Coronavirus response. May 6

How is COVID-19 affecting doctors & patients in key disease areas? Ipsos is currently running syndicated COVID-19 impact studies to uncover the true impact of the pandemic in key disease areas. Studies gather the perspectives of treating doctors and patients on key issues such as treatment decision-making, patient management, the patient experience and more. May 6

Keeping the show on the road | Audience Measurement | Coronavirus | IpsosKeeping the Show on the Road. How to adapt audience measurement methods in times of crisis. This is not a time to stop measuring. Instead, we should focus on investigating alternative, virus-resistant methods that will allow us to offer insights into when and how media audiences are changing and evolving. May 5

Using customer sentiment tracking to write successful content. Building an editorial calendar and writing successful content are two main priorities of marketing and communications teams. These initiatives can play out in several different ways and apply to different types of businesses. May 5

Redefining risk in medical device markets in the time of Covid-19. Read our white paper to review key considerations for medical device companies to redefine risk, identify opportunities and adapt during Covid-19. May 4

Ways medical device companies maintain connections during Covid-19. Read our five recommendations for medical device manufacturers to maintain connections and foster effective engagement with customers during Covid-19. May 4

How a major video gaming company timed a product release using competitor research. In an increasingly competitive video gaming environment, many companies are clamoring for the attention of its fans. April 28

How real-time healthcare data equips hospital systems with timely coronavirus responses. The coronavirus pandemic has been pushing the limits of the healthcare systems across the globe. COVID-19 has, without a doubt, begun the process of restructuring and rethinking established healthcare systems worldwide. April 27

Leading pharmaceutical brands demonstrating leadership. As Covid-19 continues to disrupt traditional care norms, major pharma products have an unprecedented opportunity to define new market dynamics and demonstrate population health leadership. April 27

Evaluating and adapting your soon-to-launch pharma strategy. Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch. April 27

Assessing the risk profile of recently launched drugs. Manufacturers of the 48 launched products since January 2019 are facing a unique challenge in the current Covid-19 market. April 27

Media Strategies in Turbulent Times. Optimizing media now and entering into the recovery period. April 27

How real-time healthcare data equips hospital systems with timely coronavirus responses. The coronavirus pandemic has been pushing the limits of the healthcare systems across the globe. COVID-19 has, without a doubt, begun the process of restructuring and rethinking established healthcare systems worldwide. As we learn to cope with this new reality, hospital systems are utilizing actionable data to make critical patient care decisions. Online discussions and social media data from patients and families have begun to identify ways in which hospitals can drive operational effectiveness, and improve the patient experience. April 27

Tracking the Coronavirus effect on automotive market. With this COVID-19 Impact on Auto module, our global Mobility Navigator delivers insights on the latest key trends in automotive including the impact of the Coronavirus crisis. April 24

Signals #4: Understanding the coronavirus crisis. In our fourth edition of Signals, we have sought to highlight our key learnings so far and begun to identify how attitudes and behaviours around the world may be changing. April 23

brand rituals in a low-touch world | Coronavirus | IpsosBrand rituals in a low-touch world. What’s next for brands during the COVID-19 pandemic? Our new paper shows how brands can encourage the formation of rituals. April 22

Competitive product analysis: How strong is your product? Many brands think that messaging is the be-all and end-all of outperforming your competitors. And while we don’t want to make light of its importance, we firmly believe that the best product always wins. That being said, how can you concretely compare the performance of your product to those of your competitors? April 20

Innovating during challenging times: Research during Coronavirus for Services, Durables, and Technology | IpsosInnovating in Challenging Times – Issue 2: Research during Coronavirus for services, durables and technology. In this issue, we dive deeper into the dynamics observed in our Vantis database for services, technology, and durables, which consists of over 39,000 concept evaluations. April 17

Medical crowdsourcing: What are Physicians communicating during COVID-19? - Third wave of Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 23th – April 11th 2020). April 15

The 5 components of a successful social campaign. It’s close to impossible to find a company without a social media presence. Large corporations, small businesses, and freelancers alike have Twitter and Instagram pages, official accounts on Reddit, as well as websites, blogs, and much more. As consumers turn more and more often to the Internet or social media for recommendations, help articles, and pure entertainment, companies feel growing pressure to stand out. However, with so much competition all around, truly standing out and creating a memorable social campaign is tricky. To make it simple for you, we’ve broken down the five components of a successful social campaign. April 13

Staying close to your customers | Ipsos | Customer ExperienceStaying close to your customers. Why customer experience still matters amid COVID-19 and social distancing. In this paper, we set out the three steps likely to be involved in strengthening customer relationships and how they can help to ensure brands develop along with customers throughout this crisis. April 9

Signals #3: Understanding the coronavirus crisis - The aim of this digest is to highlight some of the things we are learning as we go through different stages of the crisis, explore how attitudes may be changing and start to anticipate what the longer-term implications will be for us all. April 9

Brand growth in times of crisis | Ipsos | brand health trackingBrand growth in times of crisis. Revisiting brand-building during the COVID-19 pandemic. In this paper, we revisit some conventional wisdom and present early perspectives to help brands to orientate themselves today and in the post-crisis world. April 8

Data quality impacts the accuracy of your consumer insights. Like you and your brand, we at Synthesio are unsure about what to say and when to say it. Together, we’ve all come to understand the difference between essential and non-essential work. Running ads and pushing products at a time like this feels tone-deaf. So why data quality? April 7

How coronavirus has shifted the way the world works. COVID-19 has undoubtedly upended millions, if not billions of worker’s and student’s routines worldwide. Many people are experiencing the “work from home” (WFH) or “study from home” aspect of the coronavirus pandemic in different ways. April 6

Coronavirus humor: Memes & social media challenges. Anyone online knows that coronavirus memes have been blowing up. The time of the coronavirus has been undoubtedly unlike anything that we have seen before in modern times. April 1

A rapidly changing landscape: Social media discussions of COVID-19. With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response. March 31

Marketers are combining data-driven analytics and creativity to war-game their way through this period of uncertainty while preparing for the recovery. March 31

Medical crowdsourcing: What are Physicians communicating during COVID-19? - Second wave of Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 19th – March 26th 2020). March 31

Covid-19: the creative fightback | IpsosCOVID-19: The Creative Fightback - How brands can help people to win the war to survive, then revive. Brands are unsure how to proceed, but they do have a vital role to play in the fight, and people expect them to step up and lead during this difficult time. March 26

The second edition of our digest, Signals #2: Understanding the coronavirus crisis, brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world. March 26

Medical crowdsourcing: What are Physicians communicating during COVID-19? - First wave of Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16th – March 20th 2020). March 25

Innovating in challenging times | Ipsos | Concept testingInnovating in challenging times: Research during COVID-19 - Doing research during a crisis allows businesses to better predict and prepare for what to do next. March 24

4 tips to calming a PR crisis around coronavirus-related event cancellations - Synthesio examined the impact of event cancellations in the word of sports, including the National Basketball Association (NBA), The French Open, and the Boston Marathon, and the world of cultural events, including Broadway, South By Southwest (SXSW), and the Louvre Museum. March 23

Top social media sites are combating misinformation around online coronavirus conversations - Social media monitoring is more critical than ever recently because of its ability to follow online coronavirus conversations on top social media sites. It is becoming increasingly difficult to keep track of the millions of conversations that people are having about the global pandemic. Brands are increasingly panicked about the implication that this virus will have on their business and even broader, the global economy. March 23

Corporate Reputation and the Coronavirus - Download our paper with experience and expectation of company actions during this health crisis. March 16

This digest, Signals #1: Understanding the coronavirus crisis, brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world. March 13

Coronavirus & Behaviour change | Covid-19 | IpsosCoronavirus & behaviour change: What does it mean for brands? As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world. March 13

Social media data links the impact of Coronavirus epidemic and global economic fears. Social media data links the impact of Coronavirus epidemic and global economic fears. March 6

Monitor the online spread of the Coronavirus to understand its global impact. Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact. February 28

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world map | covid-19 pandemic | coronavirusLocal polls and insights

Argentina | Brazil | Bulgaria | Chile | China | France | Germany | Hong Kong | India | Italy | Japan | Jordan | KSA | Lebanon | Netherlands (EN / NL) | Norway | Panama | Qatar | Russia | Spain | Tunisia | Turkey | UAE | UK | USA

Malaysia: Covid Access: Insights to Winning in The New Normal July 7

Singapore: eCommerce Unleashed June 26

SEA: Coming Out of Lockdown in Southeast Asia. To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region. View our recent release of preliminary highlights from the region, Malaysia and Singapore. June 19

South Africa: The COVID-19 pandemic in South Africa May 6

Poland: How the attitude of Poles towards coronavirus changed during a week March 17

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