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2019 China food and beverage packaging trend observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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[Webinar video] US Affluents & Social Media: usage, trust and influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
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World Luxury Tracking 2019
Luxury as a sanctuary, allowing us to reconnect with what is essential: quality, beauty and sustainability.
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos has successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
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[EVENT] HFES 63rd International Meeting
October 28 - Ipsos is delighted to have three papers approved for presentation at the 63rd International Annual Meeting of the Human Factors and Ergonomics Society.
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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[EVENT] ISPOR Europe 2019
November 2-6 - Ipsos is excited to be presenting our insights and exhibiting at the International Society for Pharmacoeconomics & Outcomes Research (ISPOR) European conference in Copenhagen.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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[EVENT] Improving the Patient Experience Pitch Competition
On October 17, join Ipsos and 1776 for a live pitch competition for a first hand look at some of the most innovative healthcare startups in the DC and Philadelphia ecosystems.