[Webinar recording] Maximising market foresight in pharma & healthcare

Maximising Martket Foresight | Healthcare | Ipsos

Thank you for your interest in our webinar hosted on November 20, 2019. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.

Access the recording: Maximising market foresight: Integrating market insights & market access to ensure future success

Any company playing in a rapidly evolving market must take a multifaceted approach to planning the strongest foundation for future commercial success: Develop an understanding of the dynamics driving the future landscape; factor in the interaction of competing companies’ commercial strategies; develop foresight into the consequences of alternative decisions on future success. 

Listen to our recorded webinar and learn how you can prepare plans addressing these critical points, through a proven approach to market foresight: Dynamic Market Simulation (DMS), also called competitive simulation or war gaming. DMS allows you to explore the inter-play and dynamics among your various stakeholders, fully utilising all existing data and insights already at your disposal.

Learn as our experts outline how you can use DMS to “engineer” your organisation’s success, by simulating a competitive battle over several years – exploring multiple scenarios – resulting in:

  1. Development of winning capabilities
  2. Inclusion of transparent, easy-to-understand market dynamics
  3. Simplified success tracking, through key performance indicators

View the session – which highlights disease area examples from Autoimmune – and deepen your understanding of the knowledge and benefits to be gained by exploring future market dynamics, including:

  • How physicians will make prescribing decisions
  • How payers will assess products, approach pricing and control access
  • How competing companies will differentiate themselves and most effectively co-position their assets to maximise potential

This intelligence will help inform developmental and commercial decision-making that will help drive your organisation’s future success.

Speakers :

  • Chris Teale, Senior Vice President, Great Britain, Market Access

  • Paul O’Meara, Senior Vice President, US, Syndicated Research

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